The Three Horizons of Growth model is based on the idea that businesses must constantly be looking to the future and planning for growth. The model was first proposed by McKinsey & Company in the early 2000s, and has since been used by many organizations to plan for growth. The model has three horizons, each representing a different time frame. The Three Horizons of Growth model is a valuable tool for any company that is looking to grow. By using the model, companies can create a roadmap for growth and invest in the areas that will have the biggest impact. Companies need to simultaneously work on products in all three horizons. This maximizes growth potential while minimizing the risk in the product portfolio. (ibm-institute)